Back Story A consumer has a Direct-To-Home (DTH) television subscription from a telecom service provider. The provider offers an internet connection and offers free over-the-top (OTT) channels to attract subscriptions. The consumer takes on a subscription for an internet connection along with the offer. They contact the customer care center to activate the offer. The […]
Case Study – 14-year-old apparel company expands rapidly A lifestyle apparel brand established in 2008, known for their premium clothing and accessories has expanded across the US and 30 other countries. From 2016, the then 8-year-old company has grown a phenomenal 400% in 6 years. This is what the CEO has to say. “We can […]
Reasons why most banks are lacking in providing a good customer experience: ⦁ Today’s customers are looking for better, more personal experiences when they deal with their banks. However, banks rarely tend to talk to their customers. Gone are the days when customers knew the staff, tellers and managers in their banks.⦁ Most banks are […]
Introduction In the contemporary business world, data represents an untapped source of value. In almost every industry, data is produced from a variety of internal and external sources. Data engineering is rapidly evolving from a business option to a necessity in your company. Business operations generate a growing amount of data, which may be utilized […]
Customer centricity is key for success in retail and retailers pursue multiple strategies to win customer loyalty to drive traffic, basket size and eventually profitability. Only driving customers to store is not enough in today’s competitive environment, rather retailers need to ensure customer satisfaction with merchandise, prices, promotions, aesthetics, and in-store experience to reduce customer […]
CCTV cameras have seen exponential growth in the last decades, with more than 1 billion devices globally in 2021, driven by highest camera density in China and India for monitoring premises, vehicles, public places, etc., with Chennai leading at 657 Cameras per square KM. While these surveillance systems are indeed assisting crime investigations with data […]